Here is my list of 3 crucial things that often get overlooked on a business website, and why it’s essential that you need to change them!

Number one: The aesthetics.
First impressions matter because they have a lasting impact. There’s a reason “don’t judge a book by its cover” is such a well-known saying! We all naturally do this. Over 50% of website visitors will leave a website purely based on how it looks! That is an incredibly high stat, so you can see how if your website isn’t aesthetically pleasing for your customers, you are going to lose a significant number of potential clients.

Number two: User experience
Your website navigation is incredibly important. How often do you get frustrated with a website because you can’t navigate it properly or find the one thing you want? So think; how easy have you made it for visitors to find what they need?

Another stat for you: Last year 60% of visitors didn’t continue with a purchase due to poor website functionality. Again, a VERY high number. Poor functionality and navigation has a really serious effect on the customer journey and therefore you’re making it unnecessarily difficult for your customers to make that final transaction/ purchase.

Number three: Mobile responsiveness
Highly important. In 2024 mobile traffic accounted for almost 60% of all global online traffic. So, if your website isn’t mobile friendly, you’re losing customers without a doubt.

Your website should be bringing your business positive results. If it isn’t, it’s certainly worth investigating why, and then investing to solve the problem. Actioning these three points will ensure your website is as highly functioning, user friendly, and aesthetic as it can possibly be.

I offer a free consultation and a no-obligation quote.